Privacy
icubic AG and our data privacy protection goals:
We take the protection of personal data very seriously. In the following text, we would like to describe icubic AG’s position on data privacy protection, how we protect your data and what it means for you when you use our personalised services. Fundamentally, it is our position that the protection of your privacy is of the utmost importance. Therefore, our compliance with legal regulations regarding data protection is understood. Additionally, it is important to us, that you are always aware when we save data, which data we save and how this data will be used.
What is personal data?
Personal data includes all information pertaining to the personal and
factual circumstances of a certain or determinable person. This
includes information and details such as your (correct) name, your
address or other postal address, and telephone number. Your email
address also falls into this category, if it contains your name and can
be used to identify you. Information from which your identity can not
be determined is not considered personal data. Examples of such
information are all details without any reference to your name (for
example, exclusively your size, your sex, your age, your education,
your income). In many cases, our interactive services make it possible
to enter such data without a name reference. Details of a general
nature, for example, “15% of our internet users are between 55 and 65
years old”, are also not considered to be personal data.
When and where is your personal data entered and saved?
icubic AG requests your name, address and further necessary details
when you order a subscription or a product, for example. Your personal
data is also entered and saved when you utilise or register for one of
our personalised or interactive services, when you order a newsletter,
or participate in a game to win something. In these cases, only
personal data which is required for the particular service will be
requested.
What occurs with IP Addresses, etc.?
With your access to the website, potential identifying data (IP
Addresses) and additional details (date, time, site viewed) are saved
on our server for the purpose of data security. An analysis of the data
does not follow, except for statistical purposes and only then in an
anonymous form (on the domain level with abbreviated IP Addresses).
Concerning the transfer of personal data:
icubic AG only uses your personal data for the purpose of product and
subscription orders within our company. Your personal data will not be
distributed to third parties.
Entry and processing of user information in a pseudonymised form:
icubic AG enters demographical data (details concerning age, sex, city,
income, occupation, education, etc.) from users of various services and
information about their internet use. The demographical data and the
resulting information about user behavior are separated from the person
from whom it came and is saved under a pseudonym. A pseudonym is a code
which acts, in place of a name or other identification characteristic,
in preventing the identification of a person and the drawing of
conclusions concerning a particular person. With the collection of such
information, icubic has a goal: we want to provide the users of our
websites with customised, on-line offers with relevant and interesting
content and services. In this way, we have the possibility of providing
a more individual (but not individualised) content with regards to
editorial and promotional aspects, which also increases the personal
utility value of our on-line offer for our users. Through the
pseudonimisation and anonymisation of the obtained information, your
privacy remains protected at all times as the information can not be
used to draw conclusions about any one person.
Cookies
Cookies are also used by icubic AG in order to analyse the use of our
websites, especially the on-line advertising. According to your
preferences, we can present you with offers and services of special
interest to you on our website. Additionally, this should enable
advertising customers to reach their target audience more accurately
with out large wastage. For this purpose, user statistics can be
anonymously compiled and the data can be used for market research
purposes, for example. None of the advertising customers will be
provided with any data which could be used to make conclusions about a
specific person. For the purpose of performance analysis, we may use
the above described cookies to save the general preferences of a user.
Under certain circumstances, this data may be enhanced with further
demographical data (for example, age and sex) using on-site surveys.
You will be notified of this separately during the on-site survey. The
data will be saved in the cookie on your computer. Your data protection
is strengthened through the storage of the profile under a pseudonym,
as the data saved in the cookie can not be traced back to your name. At
all times, you have the right to demand information about the data
saved under your pseudonym. Additionally, you have the right to object
to the creation of a user profile at all times with effect for the
future.